The Podcast Consumer 2024 by Edison Research

Podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience, as highlighted in The Podcast Consumer 2024 report by Edison Research. 

Earlier today, Megan Lazovick, Vice President at Edison Research, presented insights in a webinar, offering benchmark data on weekly and monthly U.S. podcast consumption. The presentation focused on foundational research findings in the podcast space and emphasized the targeted appeal and increasing influence of podcasts. 

Key points for advertisers to know about podcast listeners: 

  1. More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners. 

  1. Listeners are spending more time than ever with podcasts: In 2014, out of the daily time spent listening to all audio by those age 13+, 2% was spent with podcasts. In 2024, that number more than quadrupled and podcasts now account for 11% of daily time with audio. Twenty-three percent of weekly podcast listeners spend 10 hours or more listening to the medium each week. 

  1. Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners. Read More

Article originally written and published by Edison Research.

Meet Taja, the AI-driven sidekick that streamlines video publishing in minutes, all while maximizing your visibility on YouTube and other social media algorithms. Descriptions, chapters, hashtags, thumbnails and even clips can all be created with a click on Taja. Creators who publish with Taja save an average of 1-2 hours per video. And it works for your previously published videos, too. Sign up for a free 7 day trial here and see the magic for yourself. 

Community Hot Take

Podcasting is more than just hitting the record button and hoping for the best. It's about engaging your audience, telling a story, and standing out in a sea of other podcasts.

But, as any podcaster knows, coming up with fresh and interesting content every episode is a challenge. This is where ChatGPT can help.

In this post, I'll show you a series of ChatGPT prompts specifically designed for podcasters. These prompts will help you with everything from brainstorming episode topics to improving your storytelling. Read More

Article originally published on Prompt Advance.

Last week Edison Research was proud to announce the Top 50 U.S. podcasts among weekly listeners 13+ for Q1 2024. Edison Podcast Metrics™ is the only podcast measurement service in the U.S. that measures the relative audience size of all podcasts and podcast networks; this includes networks and shows that have not opted into other industry rankers. 

Remaining as the Top 3 from Q4 2023 into Q1 2024 are The Joe Rogan Experience, Crime Junkie, and The Daily. But there have been some interesting shifts further down the list—find out more in the Top 50 ranker. Read More 

The Women in Podcasting Network is thrilled to announce the launch of the inaugural Women in Podcasting Awards, a people’s choice style awards event designed to celebrate the remarkable contributions of women podcasters worldwide. This exciting initiative aims to honor excellence in podcasting, foster a supportive community of creators, and amplify women’s voices globally and within the podcasting industry.

  • The nomination period runs until August 1, 2024. The price is only $10 before July 1st and $20 from July 1st to August 1st.

  • The voting phase will commence on August 1, 2024, and run through October 1, 2024. There is no fee for voting.

  • Then, we will have an awards ceremony on October 19th for winners and sponsors. 

We invite everyone to join us in celebrating the incredible women who are shaping the podcasting landscape. Whether you’re a podcast creator or an avid listener, your participation can make a difference in elevating women’s voices globally and throughout the podcasting industry. Learn More

Podcast Career Opportunities

🎤 🎧 Host, Scott Edwards took the bonus shows from my main podcast: Standup Comedy "Your Host & MC' and started Comedy Appeteasers. It is for listeners that want quick comedy bits on their Fridays to start their weekend. All shows are jokes, stories, and comedy bits by the Famous...and not so famous. Listen to a few and Enjoy!

 🎤 🎧 Aloha and welcome to the Triathlon Podcast!

Would you like to take a look behind the scenes of triathlon in the DACH region? Are you looking for the best triathlon tips, expert know-how on triathlon topics, as well as entertainment and motivation for your training? Or are you interested in what professional athletes, age groupers, rookies, coaches and companies have to say about the sport of triathlon? Then you are exactly right with me!

🎤 🎧 The dream to go to veterinary school is a common one, but do you know the diversity of veterinary career paths?!  As a veterinarian or veterinary technician, you can take your veterinary career to so many places. Vet Life Reimagined consists of conversations with veterinary professionals who follow their north star and curiosity to thrive in veterinary medicine.  The episodes capture the guests' veterinary careers and experiential wisdom that you can apply to your own path. You will leave episodes hopeful, inspired, and excited about vet med.

 🎤🎧 Congratulations to the Sh!t That Goes On In Our Heads podcast on hitting 400,000 downloads!!

Welcome to Sh!t That Goes On In Our Heads, the podcast where two best friends keep each other sane through humor, engaging conversation, and yes, even the occasional curse word.Join G-Rex and her partner in crime Dirty Skittles as they dive into light-hearted discussions about life’s ups and downs. We talk about everything from relationships and parenting to pop culture and mental health. But this podcast isn’t just about making you laugh (though we promise to do plenty of that). It’s also about providing helpful tips and strategies for dealing with tough times.

This Issue Brought to You By

I heard you're the best but you aren't really capitalizing on your story. Are you ready to transform your voice into a powerful tool that reaches thousands? Don't miss the opportunity to learn from the best at the Podcast Summit in Atlanta on July 4-5!

Why Start a Podcast?

  • Reach a global audience: 51% of the U.S. population has listened to a podcast.

  • Build authority: 80% of podcast listeners say they trust podcast hosts for information.

  • Monetize your passion: Top podcasters earn six-figure incomes from sponsorships and partnerships.

Join us and discover how to turn your dreams into a reality. Secure your ticket now and be part of this transformative experience!