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- The State of Podcasting 2024: Trends, Stats, and What’s Next
The State of Podcasting 2024: Trends, Stats, and What’s Next
Larry Roberts
September 04, 2024
Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for. While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting?
This year’s study is the largest we have ever done, and stands as the largest publicly-available study of podcast consumption in the US. With a sample of over 5,000 Americans 18+, The Podcast Landscape is designed to provide the industry’s most reliable audience estimates and directional data. Among the highlights:
Podcasts now reach 53% of Americans 18+ every month – the first report of monthly consumption reaching the majority of adults in the US
The medium continues to index highly with 18-54s, and multicultural audiences. In addition, The Podcast Landscape is the first report to provide reliable estimates of Asian-American podcast consumption (62% monthly) and the LGBTQ+ audience (57% monthly consumption)
Women and those 55 years of age and older represent the most significant growth areas for the medium – while the age composition of podcasting has shifted slightly older than it was in 2023, 58% of non-consumers are 55+
Podcasting continues to generate new hits. While Joe Rogan still sits atop any podcast ranker, there are five new entrants among this year’s Top 20 Favorite Podcasts
The study also contains invaluable information about the reasons for churn and ways to improve conversion from podcasting trial to regular usage. Read More
Article originally written by Tom Webster and published on Sounds Profitable.
Spotify has quickly become the go-to platform for podcast listeners, making it a crucial space for podcasters to distribute their content. 🎧 With millions of users tuning in daily, understanding how the Spotify algorithm works can be a game-changer for boosting your podcast’s visibility and reaching new audiences.
Whether you’re just starting out or looking to refine your strategy, this guide will dive into how Spotify’s powerful recommendation engine can help get your podcast discovered. Ready to learn how to make the algorithm work for you? Read More
Clueless about Podcasting 2.0?
Checkout this page from @CaptivateAudio
Know of other resources that help explain
Podcasting 2.0? Please share below!
captivate.fm/podcast-indust…— Marc Johanssen (@MarcJohanssen)
5:10 PM • Aug 29, 2024
Get your fix of tech, true crime, pop culture, or comedy with these audio adventures.
Podcasts are to radio as streaming services are to television, and we are lucky enough to be living through the golden age of both. You can find a podcast about almost anything these days, but with great choice comes great mediocrity—you might need a helping hand to find the podcasts worthy of your ear. Our expertly curated list will entertain and educate you, whether you’re doing the dishes, working out, commuting, or lazing in the bath. Read More
Article originally written by Simon Hill and published on Wired.
As someone who cares for sick and dying patients, hospice and palliative care physician Dr. Luyi Kathy Zhang has learned a thing or two about living.
With episodes covering topics like health, relationships, mindset, productivity, business, fulfillment and happiness, on The Purpose Filter, you’ll learn how to apply the lessons of the dying before it’s too late so you can create a life you genuinely love.
🎤 🎧 Welcome to Savvy Budget Girl, the podcast where money talks get real—laughably real—but still smart, because who says you can't laugh while building your net worth? Join host Wendy Coop, Navy veteran, author, and all-around financial whiz as she dives into the nuts and bolts of making your money behave.
On Savvy Budget Girl, she’s here to arm you with the tools to end every month with a victory dance around your surplus of cash. Say goodbye to the paycheck-to-paycheck two-step and hello to financial freedom. She is a certified financial education instructor and an Accredited Financial Counselor® candidate.
🎤 🎧 Is your marriage everything that you want it to be? Are you ready to make a change? Join Tony and Alisa DiLorenzo to create a strong marriage so you can have mind blowing intimacy inside and outside the bedroom. Marriage is not always easy but it's so worth it. Come and make your marriage EXTRAORDINARY with the ONE Extraordinary Marriage Show!
🎤🎧 The Thought Card Podcast is a top-rated affordable luxury travel and personal finance podcast empowering financially travelers with the tools and resources to travel the world, earn more money, pay off debt, and build wealth.
Join us every other Thursday as we explore creative ways to obtain financial freedom and live on our terms.
Successful company podcasts are built on a foundation of business goals.
Not podcasting goals. Not marketing goals.
Business goals.
And different podcasts can achieve different things - the trick is designing a show that does what your business needs and rigorously measuring your results. This book will show you how with detailed explanations of the business outcomes you can optimize your show for, examples, step-by-step instructions, and action steps for new and existing podcasts.
Order your copy before September 13th, and get a free ticket to the Podcasting for Business Conference (Nov 13-15th, all virtual, all recorded) with workshops, panels, and live training with Q and A from over a dozen industry-leading experts.