TikTok Reportedly Testing a Podcast Feature

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Happy New Year
TikTok Mobile

ByteDance-owned short form video platform TikTok is reportedly testing a podcast feature that will let users keep listening to videos’ audio as the app operates in the background, as reported by Business Insider.

The feature could help TikTok not only become a stronger competitor to platforms like YouTube, Spotify and Apple Podcasts that already possess great power in the podcast industry, but also increase its revenue significantly by getting a share of the podcast ad spend which is predicted to reach $2.25 billion this year.

In fact, this isn’t TikTok’s first attempt to enter the audio streaming market. In July last year, its parent company ByteDance filed a trademark application for a new app named ‘’TikTok Music’’. In addition to music-related features like purchasing, playing and sharing titles and albums, the app will also offer users the ability to access podcasts, the application document showed. The company has neither released the app nor shared further details since then though. Read More

Article originally written by Maya Robertson and published on Mobile Marketing Reads.

Community Hot Take
TikTok Content Calendar

Planning out a year’s content in advance is not easy task, but it does give you the best opportunity to hook into the key dates and events that can help to promote your business and products.

This will help – TikTok has published a new 2023 calendar overview, which highlights a range of key celebrations and events happening within each quarter, that could help you map out a better approach to your planning.

TikTok’s also included some tips to help you on your way, as well as a campaign planner segment for your tie-in initiatives.

Headphones

Headphones are an essential tool for most podcasters for several reasons:

Monitoring: Headphones allow you to hear what you are recording with clarity and accuracy, which is essential for ensuring that you are speaking clearly and at a consistent volume. They also allow you to monitor the levels of the recording, so you can make sure that you are not overloading the microphone or recording at too low of a level.

Isolation: Headphones can help to reduce the amount of ambient noise that bleeds into the recording, making it easier to focus on the sound source. They also provide a degree of isolation from external noise, which can be helpful if you are recording in a noisy environment or if you want to avoid disturbing others while recording.

Comfort: Headphones are generally more comfortable to wear for long periods of time compared to earbuds or other types of in-ear headphones. This is especially important if you are recording a long podcast episode or if you are doing multiple takes. Read More

Article originally published on Castos.com

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