TikTok Reportedly Testing a Podcast Feature

Forwarded from a friend? Click below to subscribe!!

Happy New Year
TikTok Mobile

ByteDance-owned short form video platform TikTok is reportedly testing a podcast feature that will let users keep listening to videos’ audio as the app operates in the background, as reported by Business Insider.

The feature could help TikTok not only become a stronger competitor to platforms like YouTube, Spotify and Apple Podcasts that already possess great power in the podcast industry, but also increase its revenue significantly by getting a share of the podcast ad spend which is predicted to reach $2.25 billion this year.

In fact, this isn’t TikTok’s first attempt to enter the audio streaming market. In July last year, its parent company ByteDance filed a trademark application for a new app named ‘’TikTok Music’’. In addition to music-related features like purchasing, playing and sharing titles and albums, the app will also offer users the ability to access podcasts, the application document showed. The company has neither released the app nor shared further details since then though. Read More

Article originally written by Maya Robertson and published on Mobile Marketing Reads.

Community Hot Take
TikTok Content Calendar

Planning out a year’s content in advance is not easy task, but it does give you the best opportunity to hook into the key dates and events that can help to promote your business and products.

This will help – TikTok has published a new 2023 calendar overview, which highlights a range of key celebrations and events happening within each quarter, that could help you map out a better approach to your planning.

TikTok’s also included some tips to help you on your way, as well as a campaign planner segment for your tie-in initiatives.


Headphones are an essential tool for most podcasters for several reasons:

Monitoring: Headphones allow you to hear what you are recording with clarity and accuracy, which is essential for ensuring that you are speaking clearly and at a consistent volume. They also allow you to monitor the levels of the recording, so you can make sure that you are not overloading the microphone or recording at too low of a level.

Isolation: Headphones can help to reduce the amount of ambient noise that bleeds into the recording, making it easier to focus on the sound source. They also provide a degree of isolation from external noise, which can be helpful if you are recording in a noisy environment or if you want to avoid disturbing others while recording.

Comfort: Headphones are generally more comfortable to wear for long periods of time compared to earbuds or other types of in-ear headphones. This is especially important if you are recording a long podcast episode or if you are doing multiple takes. Read More

Article originally published on Castos.com

Podcast Career Opportunities

🎤 🎧 Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties and hosted by Chris Burres & Matt Bertram, SEO Podcast, Unknown Secrets of Internet Marketing has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.

For those new to the podcast, choose a past topic among the vast library of over 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

🎤 🎧 Clicks and Bricks is a comprehensive, small business, and online presence-focused series. Hosted by Ken Cox, On Clicks and Bricks Podcast you will hear real stories from real entrepreneurs. Clicks and Bricks want to help businesses grow by sharing stories from other business owners

🎤 🎧   Is your marriage everything that you want it to be? Are you ready to make a change? Join Tony and Alisa DiLorenzo on the ONE Extraordinary Marriage Show to create a strong marriage so you can have mind blowing intimacy inside and outside the bedroom.

Marriage is not always easy but it's so worth it. Come and make your marriage EXTRAORDINARY!

This Issue Brought to You By

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. We’re proud to unite as many people as possible to learn, get inspired, and grow better together.

Podfest Expo 2023

A Podfest event is so much more that just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we've been building since 2013. You don't just attend a Podfest event - you become part of the Podfest family.