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Tiktok's Impact on Podcasting: How & What to Post in 2025
Podcasting, a medium built for long-form, wasn’t an obvious fit for a platform like TikTok, which thrives on snappy, seconds-long clips.
But it turns out that short, engaging moments — whether a heated debate or an unexpected reaction — are perfect for grabbing attention in a scroll-heavy environment.
Podcasters started cutting their episodes into digestible, algorithm-friendly clips, and suddenly, shows that might have taken months (or years) to find an audience were going viral overnight.
This shift toward TikTok (and its counterparts: Reels and Shorts) didn’t just boost discoverability; it fundamentally changed how podcasts are marketed and consumed. A growing number of podcasts are now built with video/visuals in mind — whether it’s full video podcasts, captions to keep silent scrollers engaged, or the classic "two people with handheld mics sitting on a couch" aesthetic. Read More
Article originally written by Tianna Marinucci and published on CoHost.
Podfest in combination with Podmatch is offering an exciting opportunity for podcast guests and hosts to level up their skills and connections through 13 value-packed sessions focused on growth, visibility, and strategy. Each session is designed to give attendees real-world tools they can apply immediately, and live Q&A opportunities with expert speakers mean you can get personalized insights tailored to your podcasting goals. In addition to direct access to industry pros, attendees can network and collaborate with other passionate members of the community, creating lasting relationships and potential partnerships.
Participants also receive exclusive perks, including discounts on premium podcasting tools and services, plus continued access to the speakers and community even after the sessions wrap. You won’t miss a moment with exclusive replay access, so you can revisit your favorite sessions anytime. Best of all, this entire experience is available with FREE VIP ACCESS—but only through Podfest. Don’t miss this chance to grow your influence, sharpen your podcasting game, and connect with the community that’s shaping the future of the industry. Learn More
The Infinite Dial 2025 study by Edison Research reveals how digital media consumption continues its transformative growth across the U.S. Key findings show smartphones are nearly universal (91% ownership), and smartwatches (27%) and Bluetooth headphones (59%) are becoming common, underscoring the mobility of digital audio. Smart TVs (owned by 34%) and smart speakers (33%) are reshaping in-home audio consumption, while online audio has reached a milestone: 79% of Americans now listen monthly. Social media usage stands at 86%, with notable generational and political divides. Amid rising concerns, nearly half (48%) of Americans support banning social media for children under 16.
Podcasting has officially gone mainstream, with 55% of Americans now monthly podcast consumers and YouTube surpassing Spotify and Apple Podcasts as the most-used podcast platform. The study highlights the growing importance of video podcasting, though traditional audio remains dominant. In-car audio is also shifting: integrated systems like Apple CarPlay and Android Auto are now in 40% of vehicles, fueling digital audio growth while AM/FM radio still leads at 74%. These insights not only reflect evolving technology but also signal new opportunities and challenges for media creators, marketers, and policymakers alike. Download the Infinite Dial 2025 Here.
International Women’s Day has come and gone — but women still face obstacles that are new — and old as the hills. It’s never been more important for women to use their voices. At JAR, we recognize the power and potential of women creators and are very proud to announce the 3rd annual JAR Audio Emerging Women in Podcasting Pilot Competition.
We encourage all women-identifying emerging podcast creators to pitch us their ideas. The winner gets a professionally produced audio podcast pilot episode, with full support from JAR’s talented team. Importantly, creators retain full ownership rights to their projects. Learn More
🎤 🎧 I'm Ozeal, a community builder and host of Creator Factor, a show dedicated to helping business-minded creators navigate the world of content creation, monetization strategies, content marketing, and entrepreneurship. I started this podcast to help creators grow, monetize their message, and live their best lives while succeeding in the creator economy.
I believe creators are the new entrepreneurs and community leaders of the business world. My mission is to provide the latest resources, tools, and strategies to help creators succeed in this exciting new era of online entrepreneurship.
🎤 🎧 Welcome to The IRA Café, the podcast where retirement planning feels as warm and inviting as your favorite coffee shop. Hosted by Jasmine Trocchia of American IRA, this show is all about making your financial future approachable, empowering, and maybe even a little fun.
When you’re saving for retirement, you’re investing—it’s as simple as that. But did you know you have a choice about what your money is invested in? While most traditional plans keep your funds in the stock market through mutual funds and individual stocks, sometimes it pays to think outside the stock market. That’s where The IRA Café comes in.
🎤 🎧 As a kid with starry ambitions of working in the entertainment industry, Adam Rothenberg found a way to go behind-the-scenes with celebrities from the worlds of Film, Television, Theatre & Music for the past 15 years.
Adam is the creator of the entertainment platform Call Me Adam and host of the podcast Baring It All with Call Me Adam. His unique style of interviewing has given him the opportunity to conduct more than 1,500 interviews.
Adam makes his guests feel comfortable and at ease, which allows them to talk about life behind-the-curtain, sometimes revealing things they have never talked about before.
🎤🎧 52 'Til I Do is your step-by-step guide to planning your wedding, hosted by Marryment, a Chicago-based wedding planning company. With insider tips, actionable advice, and real talk, this podcast helps you navigate the countdown to "I do" with confidence and ease!
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”