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Tips for Your Holiday Podcast Campaign—and Proof They Work
In our fast-paced lives, the holiday season provides a much-needed pause, allowing us to reconnect with family, friends, and ourselves. These moments of togetherness foster a sense of community and remind us of the importance of relationships in our lives.
In the digital age, those relationships include the unique connection between the host and listeners. This bond, built on trust, engagement, and a shared sense of community, is fundamental to the podcasting experience. In fact, 62% of podcast listeners say they continue to listen to their favorite podcasts during the holiday season. 1 Podcasts have become such an integral part of listeners' lives that they are a key component to the holidays. Six in 10 podcast listeners say podcasts enhance their overall holiday experience and put them in a good mood, and of them 59% say podcasts are the perfect companion during the holiday season.
Podcasts provide passive entertainment during the busy holiday season. Due to their flexibility and convenience, advertisers can connect with key audiences with seasonal messages and promotions, anytime, anywhere. And as 63% of podcast listeners say they use their downtime during the holidays to catch up on their favorite podcasts or to get a break from visual screens, you can tap into this captive and leaned-in audience to drive sales this holiday season. Read More
Article originally written by MaryKate Breslin and published on SiriusXM Media.
Blackmagic has grown rapidly to become one of the world's leading innovators and manufacturers of creative video technology. And that's because our philosophy is refreshing and simple - to help true creativity blossom.
Blackmagic Design's founders have had a long history in post-production editing and engineering. With extensive experiences in high-end telecine, film and post, harnessed with a real passion for perfection, Blackmagic set out to change the industry forever. Learn More
YouTube, typically known as the go-to platform for video content, has risen to the top as the most popular service used for podcast listening in the U.S.
According to Edison Podcast Metrics™, 31% of weekly podcast listeners age 13 and up choose YouTube as the service they use most to listen to podcasts, surpassing Spotify (27%) and Apple Podcasts (15%). Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows, and platforms.
A few years ago, YouTube might have seemed like an unlikely platform for podcasts. But as the world of podcasting evolves, many podcasters have embraced video podcasting, recording their shows in both audio and video formats. Not only can podcast consumers listen to episodes, but they can also watch video versions of their favorite shows. As video and audio content continue to overlap, creators and listeners are benefiting from more dynamic and engaging experiences. One of the key factors driving the popularity of YouTube is the considerable number of younger listeners tuning in each week, especially Gen Z. Read More
Discover the three core strategies that top 1% podcasters use to build their audiences and monetize their shows. First, engaging social media participation stands out—by sharing high-quality, standalone content such as clips, trend-inspired posts, or even text-based insights, podcasters can attract attention without relying on generic promotions. Second, collaborations with other podcasters through guest appearances allow creators to reach highly targeted audiences, ensuring maximum impact by connecting with active podcast listeners. Finally, embracing YouTube as a platform is proving transformational for many, as video podcasts tap into larger, visually driven audiences and leverage YouTube's algorithmic power for growth.
These strategies are not without their challenges, from the need for consistency and skill development to higher production costs for video content. However, the results speak volumes: viral social media clips driving millions of downloads, collaborations doubling audiences overnight, and YouTube channels multiplying subscribers. Whether you're ready to post clips, guest on a show, or explore video content, this is your chance to elevate your podcast to new heights. Watch Here
As the popularity of podcasting continues to grow, so do the legal and business considerations that come with it. To help podcasters navigate these challenges, Gordon Firemark, The Podcast Lawyer™, will be hosting a free, online workshop titled "Business & Legal Fundamentals for Podcast Growth & Profit” on December 5th at 9am pacific time.
During the workshop, podcasters of all experience levels will learn about the legal and business considerations that are essential to growing and monetizing their podcasts while staying on the right side of the law. Attendees will gain valuable insights on intellectual property and privacy law, as well as strategies for monetizing their podcasts and negotiating with advertisers and sponsors. Learn More
🎤 🎧 A Breath of Fresh Air is a show that explores the musical and personal lives of the greatest hitmakers of the '60s, '70s, and '80s, uncovering the stories and inspirations that shaped their unforgettable tunes. Join host Sandy Kaye for this intimate multi-award-winning music interview podcast that celebrates the timeless songs we grew up with and the legendary artists behind them. Relive the soundtrack of your youth, uncover secrets, recall cherished memories, and immerse yourself in their lives, their stories, and their music. This is an honest, fresh insight into some iconic musicians that defined generations.
🎤 🎧 Are you ready to embark on a remarkable journey of self-discovery and growth? Welcome to EZ Conversations, a groundbreaking podcast that dives into mental health, societal issues, and the incredible human ability to overcome adversity. This captivating podcast is designed to uplift, inspire, and provide practical insights while fostering a sense of community and shared understanding. Hosted by mental health advocate and therapist Furkhan Dandia.
🎤 🎧Welcome Archery Family! This is the Archery Parent Podcast - What you need to know to best support your Archer. The Archery Parent Podcast is a Survival Guide for family and friends. We will take you from the Beginner Archer to competition, and into High-Performance. Don't worry, this podcast has nothing to do with How to Shoot. We're leaving that up to your Archer. We will talk about everything you, as an Archery Parent, are responsible for.
🎤🎧 The Environmental Transformation Podcast will bring you interviews with leaders in the Environmental Industry with the goal of providing Environmental, Sustainability, and Safety Professionals, as well as Business leaders, with information about industry trends, regulatory changes, digital and software technologies, and service providers that are transforming the industry.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
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