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The Top 500 Podcast Search Terms on YouTube
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YouTube recently announced its release of YouTube Podcasts, which is Google’s 4th attempt to really break into the podcasting space in a meaningful way. For a company devoted to organizing the world’s knowledge, it is surprising to many of us in the content marketing field that Google has struggled so much with getting a podcasting channel to really work well.
According to a TechCrunch article, a YouTube spokesperson mentioned
“The podcast destination page on YouTube helps users explore new and popular podcast episodes, shows and creators, as well as recommend podcast content. It’s currently available in the U.S. only.”
Thanks to our friends at Ahrefs we gathered a list of the 500 most popular podcast search terms on YouTube. Read More
Article originally written and published on Castos.
Could this be a killer blow for TikTok and its short-form video leadership?
That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.
As per NYT:
“YouTube will bring ads to Shorts, according to [audio from an internal] meeting and two people familiar with the situation. The company plans to pay creators 45 percent of the ad money, according to one of the people. YouTube creators have traditionally received 55 percent of the money from the ads that play before and during their videos.”
According to the leaked internal audio, YouTube will also lower the barrier for entry to the YouTube Partner Program, allowing more creators to make money from YouTube ads. Read More
Twitter has begun rolling out its redesigned Spaces tab. Starting today, Twitter Blue members on iOS can check out the new interface element through the subscription’s early access Labs feature. The tab brings together live and recorded Spaces, and even offers a selection of popular podcasts you can listen to directly through the app. Read More
listen up: podcasts are coming to Twitter!
now available in Twitter Blue Labs—members on iOS get early access to try the redesigned @TwitterSpaces tab, which includes podcasts, themed audio stations, and live + recorded Spaces
(Android coming soon!)
— Twitter Blue (@TwitterBlue)
Sep 12, 2022
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