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Understanding Listener Churn: 5 Ways to Reduce Branded Podcast Drop-off Rates

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It's a thrilling moment when you see the numbers climb – your branded podcast is resonating, growing, and the community you envisioned is starting to thrive.

But then, something changes. Month after month, you notice a troubling pattern; those numbers aren't just plateauing, they're starting to dwindle.

Episode over episode, listeners are dropping off, and that excitement gives way to frustration and anxiety.

You've poured your creativity and strategic thinking into this project, believing in the power of this medium to connect with audiences.

Now, the excitement of each analytics update has been replaced with nerve-wracking anticipation.

How do you explain this to your team? What will you tell leadership? Read More

Article originally written by Tianna Marinucci and published on CoHost.

Community Hot Take

In this video, Coffeezilla delves deeper into the alleged fraudulent activities of Kast Media and its head, Colin Thomson.

Several prominent podcasters, including Theo Von, Brendan Schaub, Whitney Cummings, and Jim Cornette, claim they were defrauded by the company. The investigation reveals that Kast Media, acting as an intermediary between podcasters and sponsors, consistently delayed payments to its talent.

The situation escalated when CEO Colin Thomson warned of potential bankruptcy and proposed a deal with another podcast network, Podcast One. You can watch the entire video here.

Which SEO techniques have you utilized to help listeners find your podcast in the first part of 2023? Want to see if you’ve been keeping up with the latest SEO trends?

The team from SMB Services share their key SEO trends from 2023 in this infographic. Read More

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