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Video Podcasting Growing In Popularity
Larry Roberts
May 29, 2024
Video podcasting has been on the rise for years. However, recently, video podcasts have become more significant than ever. Earlier this month, the New York Times published an article interviewing some of the largest podcast studios about integrating video equipment into their production, including the new offices of Exactly Right Media and the team at Crooked Media.
Last year, a survey on YouTube and podcasting found that “in 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across two studies in 2023, YouTube has pulled away from the pack and leads as the most used podcast platform in the U.S.” The survey also found YouTube was the preferred platform among “Heavy podcast consumers” (those who spent 6+ hours in the past week), “Podcast Newcomers” (those who began with podcasts in the last year) and “Podcast Pioneers” (those who started consuming podcasts four or more years ago). They also found that “A whopping one-third of the weekly podcast audience indicate YouTube was where they started listening to a new podcast. That’s twice as many who say Apple Podcasts” and that 40% of new podcast listeners watch the podcast actively while listening. Read More
Article originally written by Rosa Escandon and published by Forbes.
High-quality video and audio are essential to engage your audience and produce professional content. The Logitech C922 Pro Stream webcam offers a blend of advanced features and user-friendly functionality.
In this Logitech C922 Pro Stream review, we dive into the design, performance, and overall value of this webcam to help you determine if it’s the right tool for your creative projects. Read More
Article originally published on Castos.
It is now more important than ever to build up your personal brand, but what does that mean exactly? In this video, Pat Flynn teaches you a simple structure for building a personal brand today that will help you become more well-known, gain more followers, and help you build a business that you can call yours. Once you learn this, it will be something you'll never forget. Watch Now
The 2024 Podcast Trends Tour offers a comprehensive overview of the latest trends in podcasting on Spotify. The report emphasizes the importance of producing quality content that truly values the audience's time; highlighting how maintaining an open and honest relationship with fans is crucial for content creators.
This level of engagement and trust is what makes podcasts particularly appealing to advertisers. For those looking to maximize their impact on Spotify, understanding these trends and focusing on building genuine relationships with audiences is key. Download the Report.
Okay, first, a point of clarification: There are no universal best times to post on social media for every single brand and every business.
Each brand’s audience is different, their behaviors and interests are not the same, and as such, there’s no one-size-fits-all, prescriptive approach that’ll ensure that you get the best results every time that you post.
That said, “best times to post” guides can be helpful, in both highlighting broader trends in engagement, and prompting you to think about when you might want to start your experiments, in order to find your ideal posting cadence. Read More
Article originally written by Andrew Hutchinson and published on Social Media Today
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