Video Podcasts: A Passing Fad Or the Future of Podcasting?

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Fad or Future

As with any burgeoning industry, podcasting is evolving. I’ve seen many predict that video podcasting will be the next big thing. But some audiophiles are adamant that the shift to video will ruin everything by diminishing the craft of sound design and the art of audio storytelling.

Introducing video into the traditional audio-first podcast format allows creators to utilize a more robust bank of content while unlocking a different subset of viewers. That’s because consumers don’t only want to listen—many want to watch. We’re already seeing popular shows, such as Tiny Meat Gang and The H3 Podcast, flock to video-based podcasting. Other established podcasts may choose to go back and make video versions of their podcast libraries.

Is video changing the game?

Yes, for some. Video can serve as a supplement to many audio-only podcasts. Some creators will likely remain audio-first. Narrative, nonfiction and audio fiction are examples of genres where sound design truly enhances the listening experience. It’s a different type of art form. Read More

Article originally written by Nadjya Ghausi and published on Forbes

Community Hot Take
Capsho State of Podcast Marketing

Are you and expert (coach, consultant, service provider) using your podcast to grow your business and want to increase thte income it generates for you?

You’ll want to check out the State of Podcast Marketing Report 2023 published by Capsho in partnership with Listen Notes, Grow the Show, Podbean, SquadCast and Alitu. 

It has a unique focus on what high-income podcasters are doing with their podcast marketing to get results, where they’re spending their time and what platforms and strategies they attribute to their success.

Facebook Posts

Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as it expands into ever more markets.

Everyone checks into Facebook, because it’s where you’re connected to your closest friends and family, and you don’t want to miss out on a birthday notification or some other major milestone that’s announced via Facebook post.

That’s a big part of why almost 2 billion people still log into Facebook every day, and once they’re there, they are still spending time looking around, engaging in groups, sharing posts, etc. Read More

Podcast Career Opportunities

🎉 ✨ Congratulations to Jeff Dwoskin of Classic Conversations on hitting his 200 episode milestone!!

The podcast features pop culture influencers, TV stars, film actors, comedians, and musicians as they share inspirational stories about the road to success. Insightful conversations that are part comedy/part drama and always entertaining! With your host, described as “The Midwest Lounge Letterman,” Jeff Dwoskin.

🎤 🎧 Become a champion for your family in the time it takes to enjoy a cup of coffee! Every episode of the Focus on the Family Christian podcast helps you confidently guide your loved ones through the unique challenges faced by today’s Christian families. With over 40 years of trusted, compassionate stories of redemption, hosts Jim Daly and John Fuller connect you to biblically sound marriage and parenting help that is relatable, practical, and interesting.

🎤 🎧 Innovation in Compliance brings you interviews with industry leading experts who are changing the way practitioners approach compliance. Host Tom Fox, the Compliance Evangelist and Voice of Compliance is driving the conversation about compliance into the 2020s and beyond with his focus on innovations for the compliance practitioner and the compliance profession. If you want to learn how to bring business solutions to compliance problems to more fully operationalize compliance, this is the podcast for you.

This Issue Brought to You By

Ausha has created a new Deeplink algorithm that regularly searches each of its listening platforms directly to see if the episode link is available. And this algorithm is persistent and smart because as long as the link is not published, it tries again by increasing the time between each attempt. This method is called looping system of attempts.

Ausha Deeplink
  • Didyou know that when you promote your new podcast episode, 80%* of people who click on the promotion will listen to a different episode instead? (Edison Research - 2022)

  • Ausha Solves this problem with Deeplink, a smart technology that redirects listeners directly to an episode in 1 click. Deeplink shortens the listening path and improves listening conversion.

  • Ausha is the only podcast hosting platform capable of redirecting listeners to a specific episode URL within listening apps.