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Video Podcasts Growing on Spotify
Larry Roberts
July 10, 2024
As one of the most powerful forms of human expression today, video is becoming core to the global Spotify experience. We have been steadily investing in the format to connect creators and fans in new, deeper ways on our platform, from the recent launch of music videos in beta to testing video-based learning courses in the U.K. But the medium has seen the most growth in the podcasting space, where video is truly changing the game—in fact, more than 170 million users have watched a video podcast on Spotify.
Spotify introduced video podcasts for a select number of shows in 2020, and we’ve since made the format available for creators in nearly every market. We recently made it possible for non-hosted podcast creators to upload video to Spotify for the first time, opening up yet another avenue for their engagement and success.
All the while, video podcasts have been growing in popularity, with creators around the world leaning into the format to deepen engagement with their fans. More than half of the top 20 podcasts on Spotify have video, including heavy hitters like The Joe Rogan Experience and Call Her Daddy. The format is resonating with audiences, who want to be able to choose how to engage with their favorite content. Globally on Spotify, the average daily streams of video podcasts have increased by more than 39% year-over-year. In the U.S., nearly two-thirds of podcast listeners say they prefer shows with video, according to a recent Cumulus Media survey. Read More
On June 28, 2005, Apple took a revolutionary step in the world of digital media by introducing podcasts in iTunes 4.9. Little did we know then how this move would transform the landscape of audio content creation and consumption.
For nearly two decades, Apple Podcasts has been at the forefront of the podcasting revolution. From its humble beginnings as a feature within iTunes to becoming a standalone powerhouse app, Apple Podcasts has grown alongside the medium you as independent podcasters helped popularize.
Here's to 19 years of audio excellence, and to many more years of innovation and discovery. You can read the original press release here.
In this video by Studio Steve from Pod Sound School, three top USB microphones are put to the test in a blind taste test to help podcasters choose the best one for their needs. The Samsung Q2U, the Road PodMic USB and the Shure MV7 are evaluated based on tonal quality, range of frequencies, and clarity, allowing listeners to pick their favorite. Watch Now
Podcasting is one of the most powerful forms of storytelling and with some of the highest audience engagement out there. In fact, according to Acast research, 65% of listeners are focused when listening to podcasts, more so than any other tested medium.
Adding music to your podcast can enhance the overall experience, set the mood, and make your content more memorable for listeners. That’s why Acast recently partnered with Slip.Stream, the largest royalty-free music platform, to allow Acast podcasters to access more than 70,000 songs for use in their content creation. Read More
Article originally published on Acast.
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creators, advertisers, and agencies. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.
For June 2024, the average CPM rate for a 60-second ad spot was $21.90, which represents an increase compared with the May 2024 CPM rate of $21.63. The June 2024 CPM rate was slightly below the prior year June 2023 CPM rate of $21.96.
The three highest CPM categories in June based on delivered advertising were:
Technology: $29
Business: $24
Education: $24
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Kids & Family, and TV & Film, which averaged around the high teens to low 20s in June. Read More
🎤 🎧 Top of Mind with Julie Rose tackles tough topics in a way that will help you feel more empathy and empower you to become a better citizen, kinder neighbor, and more effective advocate. For people who are turned off by the divisive nature of the news, but still want to engage with important issues.
🎤 🎧 The Christian Woman Business Podcast will help you grow your audience and make an impact without compromising your faith or values. If you are a Christian business owner or content creator who wants to make an impact and shine the light of Jesus, stick around.
With several years of experience serving clients and growing her own blog & podcast, host Esther Littlefield will bring you practical strategies and get into the nitty gritty of HOW to actually build a business and audience online.
🎤 🎧 Turn your side hustle into a thriving 6 -7 figure business with the After Hours Entrepreneur podcast. Host, Mark Savant shares exactly how he turned his podcast hobby into a cash flow machine. His radical transparency with business finances, AI strategies, and marketing will ensure you get real results.He brings on experts like Patrick Bet-David, Pat Flynn, Jasmine Star, Evan Carmichael, Rachel Pedersen, David Meltzer, and more to share insider secrets.
🎤🎧 Podcasting Business School will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place.
This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consultants, and online marketers. If you want to learn how to leverage a podcast to grow your brand and your business, you are in the right place!
The #1 podcast on planet Earth for podcasters who want to grow fast and monetize...seriously.
Every other Monday a podcaster getting 10,000+ monthly downloads leaves you a 10 minutes voice note revealing how they grew. On the alternative Monday, Anthony & Taig, the bestselling authors of Podcasting Made Simple & Podcast Marketing, host a 'roast-the-show' session where they get one of their listeners onto the show and give their podcast a live audit.