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Why You Can’t Ignore Video for Podcasts
In 2025, podcasting has certainly established its place in pop culture, media, and consumption. However, podcasting itself has become increasingly crowded; with over 3.6 million podcasts, it’s hard to stand out and carve your share of ear. For many, the question is no longer How do I launch a podcast?—It’s How do I grow my podcast?
The answer: video. More specifically, video podcasting on YouTube.
Last week at Made on YouTube 2025, YouTube announced a suite of AI-powered podcasting tools, marking a continued, even larger investment in podcasting for YouTube. YouTube is intensifying its efforts to better support podcasting, positioning it as a central part of the platform as we approach 2026.
But you don’t have to wait. The benefits of video podcasting are already available today, and by getting started with video now, you can start to reap the rewards immediately, not in 2026. Read More
Article originally published on Headliner.
This is your shot to speak at one of the biggest stages in podcasting, where indie creators, experts, and innovators gather to learn, grow, and build real community.
If you’ve got a story to tell, a strategy to share, or a unique angle that helps podcasters stand out, this is the moment to throw your hat in the ring.
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Since almost immediately after the dawn of the podcasting boom, there’s been one central debate in podcasting circles: how long should your episodes be?
Do short-form podcasts outperform long-form podcasts? Or does long-form content still hold the upper hand, especially for depth and connection? Some creators swear by the 10-minute quick-hit format, while others argue that their audiences expect 90-minute deep dives. But rather than posing philosophical questions, we turned to the data. Take a look below where we explore what current listener behaviour, retention metrics, and industry benchmarks suggest about short- vs long-form podcasting, so that you can make the call for your show.
Let’s start our discussion on the perfect podcast episode length by discussing some of the most pertinent data. First up, industry benchmarks suggest that podcasts between 20 and 40 minutes hit the sweet spot for listener engagement. The long-standing reasoning behind this so-call “sweet spot” is that episodes in this range tend to balance depth with attention span, often producing higher completion rates. Read More
Article originally written by Jennay Horn and published on We Edit Podcasts.
Creators and business owners are growing fastest when they act with intent, not volume-for-volume’s sake. Feeds are now driven by interests, so subscribers still matter but the idea itself matters more. The brands breaking through share a distinct worldview that contrasts with the market, then package it well.
Not everyone needs to make content, and the first question is why you are making it at all. Focus on one primary platform and a simple secondary outlet for repackaging. Think value per minute, not just length. Quality wins when it clearly respects the audience’s time. Avoid the myth that all views are good views. Optimize for trust that converts, not for empty reach. Watch Now
Steven Bartlett, creator of the podcast The Diary of a CEO, recently launched 100 CEOs, a podcast entirely generated by artificial intelligence, including the voice. A first in the business podcasting world, sparking both fascination and skepticism.
And for good reason: turning text into a podcast is now within everyone’s reach, thanks to a new generation of increasingly powerful text-to-speech tools. But this evolution raises real questions: is it truly relevant? For what purposes? And with what limitations?
In this article, we’ll explore this trend together. Without judgment or pressure, we’ll give you an overview of the most concrete use cases, potential benefits, current limitations… and the tools you should know about if you ever plan to turn your texts into audio content. Read More
🎤 🎧 We share inspiring stories about how podcasting helps you to leverage your influence, income, and impact. Whether you are thinking about launching a podcast, already have one and want to learn how to scale it, Leverage Your Influence is the show for you!
🎤🎧 Champion Mindset Collective shares inspiring conversations with leaders who turn challenges into growth. Host Anthony Dahya explores how mindset and innovation drive success in life, business, and the fast-moving world of AI. From AI founders and tech pioneers to entrepreneurs and change-makers, guests reveal how confidence, resilience, and belief turn bold ideas into reality.
🎤🎧 Were You Still Talking is all about people, places, arts, food, culture, putting positive energy in the world, how all of us have something to say or maybe we don’t, drugs, exercise (or exorcise, if you spell it wrong!), laziness, motivation, breathing! The connection we all share on the planet and quite possibly getting away from the pedestrian level of consciousness.
🎤🎧 Get ready to hike up your confidence and kick societal expectations to the curb with Skirts Up, the hilariously honest podcast hosted by the dynamic duo, Samantha Mandell and Melissa Matthews! Tired of the flawless facade? Sam and Mel are here to spill the tea on their own epic fails, proving that imperfection is not only normal but the breeding ground for growth and laughter.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”