Why Your Audiograms Aren't Working

And What You Should Do Instead to Bring In New Listeners

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Platforms like Instagram, Facebook and Twitter are designed to be text or image-first. They’re designed so users can pop them open and scroll no matter where they are, whether they have headphones on or are in public or even while on a Zoom call. And the data backs this up–

People scrolling through social media are in a snackable and screen mode

And podcasts are not snackable OR screen-first. While most content on social media is bite-size (three minutes long or less), podcasts are comparably a full-size meal (often 20 minutes or more). Social media requires attention and interaction with a screen, and podcasts are decidedly screen-free. This is one of the superpowers of podcasts– listeners can engage with podcasts while multi-tasking and they often engage for much longer than they’re willing to dedicate to other forms of media. But it does present a challenge when it comes to converting social media views into podcast downloads. Someone scrolling through social media is probably not in the mindset to want to listen to a long-form story– and they likely will just scroll past rather than click through to another additional app. Read More

Artical originally written by Annalise Nielsen and published on Pacific-Content.

Community Hot Take
Podcast Channels

In iOS 16.4 Apple is adding new features to its Podcasts app, including Channels in the library, improvements to Up Next, and more precise analytics for creators.

The company released the first developer betas for iOS 16.4 and other operating systems on Thursday. The software update will include new emojis and improvements to web apps.

Apple's Podcasts app is another area that will receive upgrades. First, when someone follows a show that is part of a channel, they can find and browse the channel in the Library section of the app. Read More

Do's and Don'ts of Social Media

Looking for some quick tips to maximize your social media marketing efforts this year?

Social media advisor Angie Gensler has put together a listing of 24 do’s and don’ts to help get you on the right track, and ensure that you’re making the most of your efforts.

And while you probably know most of these, it’s a good refresher on the key fundamentals, and ways that you can boost engagement and activity.

Check out the infographic below.

Podcast Career Opportunities

🎤 🎧 The Greatest Song Ever Sung (Poorly) is the podcast that takes karaoke exactly as seriously as it should be taken.Every episode, hosts Adam Wainwright and Ed Cunard discuss an aspect of karaoke or music and play a short round of trivia on that topic, where one of them challenges the other with five questions related to the topic, along with an Impossible Bonus question.

Then, they're joined by someone (karaoke hosts and singers, musicians, actors, comedians, authors) with a connection to that topic—and feature that guest singing karaoke when possible.

🎤 🎧 Eric Davis, host of the Bleav in 49ers podcast is a former Pro Bowl and Super Bowl-winning defensive back with the San Francisco 49ers. Spending 13 years in the NFL, Davis was a member of a legendary Niners squad in the 1990s.

Davis brings his football expertise and broadcasting background to covering the 49ers alongside Rahshaun Haylock. Tune in for a unique perspective on one of the most storied franchises in the NFL.


🎤 🎧  Fela Davis and Denis Orynbekov host The Art of Music Tech where they interview top musicians and music producers about the art and technical side of music technology! They also review and test the latest audio gear on the market for Mix Magazine! Giving an interactive element of hearing the product and reading the review!

This Issue Brought to You By

As part of our 2023 PodTour our very own Lee Uehara will be hosting a meetup in Providence, Rhode Island! Help us spread the news and connect with other podcasters in the area! You can RSVP below!

Rhode Island Meetup

Lee Uehara is a former educator and photographer/reporter-turned serial podcaster and podcast consultant. When she’s not photographing rockstar podcasters and speakers, Lee shares random life hacks on one of her shows, House of Lee NYC. She is also the co-founder of AAP (the Asian American Podcasters Association) and Podthon.com. She is also the head of the indie collective, NYCPodcasters.com. If you’re ever in town, hit her up for a dog walk and/or a coffee in Central Park.