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Why Your Podcast Needs a Brand and How to Build One That Stands Out
Larry Roberts
August 14, 2024
The best way to turn a hobby podcast into a successful endeavour is with clear and consistent podcast branding. In this blog, we’ll take a look at all the factors that play into creating a clear and effective podcast brand, what the benefits are and how you can do it today.
What is a podcast brand?
Your podcast brand is the unique identity you build for your podcast. Factors that build up your podcast brand include your podcast’s niche, your target audience, unique selling point (USP), your visual design (things like your logo, cover art, etc.), and then the core values of you as a host and your podcast.
Essentially, your podcast brand is the amalgamation of all of these individual elements to create an impression in your listeners’ minds.
Difference between podcasting branding and branded podcasts
Podcast branding refers to the imagery and vibe you build up around your podcast in order to give it a clear and distinct voice. Your visual design – in the form of your logo, artwork and social media posts – and your tone and subject are the main factors which build up your brand. Read More
Article originally written by Ben Dodd and published on Captivate
X is a powerhouse platform that offers incredible opportunities for podcasters to connect with potential listeners, engage with their audience, and build a thriving community around their show. But here’s the thing, just having a presence on X isn’t enough. To really make an impact and grow your podcast audience, you need a solid strategy and a few savvy tricks up your sleeve.
Why Use X in Your Podcast Promotion Strategy?
Let’s start off by talking about why X (you know, the platform formerly known as Twitter) is an absolute game-changer when it comes to promoting your show.
Large User Base: First off, X has a massive user base – we’re talking over 300 million monthly active users. That’s a whole lot of potential listeners just waiting to discover your awesome content!
Engaged Community: X users are known for being super engaged and always on the lookout for new and interesting content. They love discovering fresh perspectives and ideas, which means your podcast episodes are sure to catch their eye. Read More
Article originally published on Independent Podcast Network
Topics is now available on all Amazon Music tiers for customers in the U.S. on iOS and Android.
Amazon Music announced a new feature that uses artificial intelligence (AI) technology, powered by Amazon Web Services (AWS), to make it easier to explore and discover podcasts. Just like the name suggests, Topics lets you browse podcast episodes by the topics mentioned in episodes. The feature is rolling out across top podcasts on Amazon Music.
How to get started
As you visit the episode pages of popular podcasts, look for Topics tags relevant to the episode beneath the episode description. Tapping on the Topics tag will display a list of episodes that also discuss that topic, allowing you to discover related content based on your topic of interest. Read More
Article originally published on Amazon.
The PodMatch Industry Report shines a light on what it takes to thrive as an independent, interview-based podcaster. It points out that while podcast audiences are growing, many shows struggle due to inconsistent episode releases and early drop-offs.
This month’s report highlights that a small group of "Actively Established" podcasters, who regularly publish episodes, capture most of the listenership. It also shares useful tips and data to help podcasters hit important milestones, like reaching 100 episodes, and succeed in a crowded space. Read More
Tackling tough topics in a way that will help you feel more empathy and empower you to become a better citizen, kinder neighbor, and more effective advocate. For people who are turned off by the divisive nature of the news, but still want to engage with important issues. Hosted by journalist Julie Rose, Top of Mind is a production of BYUradio.
🎤 🎧 Welcome to the Latina in America podcast, your bilingual destination for all things Latina about our diverse culture, professions, and passion for travel. Join our special guests as they share their unique career journeys and take you to amazing places around the world. We cover science, technology, finance, mental health, entrepreneurship, the arts, and, of course, travel. Celebrate Latina heritage and resilience. ¡Únete a nuestro viaje profesional y cultural!
🎤 🎧 Welcome to U****k My Business, the podcast that's not afraid to kick your business's sorry behind into shape. We're here to dish out some tough love and give you the unfiltered advice you need to thrive in the cutthroat world of entrepreneurship. Forget the glossy motivational speeches and the sugar-coated platitudes. We're gonna strip away the BS and tell you like it is. We'll call out your excuses, challenge your assumptions, and push you to your limits. But hey, that's where the magic happens.
🎤🎧 Growth Now Movement is hosted by Entrepreneur and Public Speaker Justin Schenck and has been chosen by INC Magazine as a Top 8 podcast every Entrepreneur should follow.
He sits down with top performers, celebrities, and entrepreneurs like Ed Mylett, Joel Marion, Sarah Centrella, and Andy Frisella! They then teach you how to implement things into your life for you to live your dreams!
Speakers Playhouse is a wicked-cool, gamified 90-minute speaking and networking event where speakers and show hosts can connect. It's a fun combination of Mr. Toad’s Wild Ride and Whose Line Is It Anyway and is guaranteed to be #TheBest90MinutesOfYourWeek
