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Will Video Kill the Audio Star in 2025?
What was the big story of podcasts in 2024? If you ask outside observers of the industry, they might say Joe Rogan and the manosphere, particularly as we roll off the so-called podcast election. But when it comes to the community itself, another answer pops up with greater vociferousness: video, video, video.
After about two decades of primarily being associated with audio, video has become central to podcasting’s identity. YouTube is now said to be its biggest distribution point. Chat shows, long podcasting’s bread-and-butter format, have reasserted their standing as the face of the medium — a face you can now literally see. The reality of this growing video-centrism is starting to settle in, and the podcast community is still grappling with what it means. “I initially thought video would be a passing trend, but now it seems there’s a real audience preference for this type of podcast,” said one executive at a platform. “I’m blown away by how quickly video has become central to how most listeners think about podcasting.”
This was the primary sentiment that emerged when I surveyed more than 60 people around the podcast world: hosts, producers, executives, engineers, publicists, agents. I asked them to discuss what they believed was the defining podcast trend from the year and gave them the option to speak anonymously. The medium’s swing to video was, by far, the trend that the overwhelming majority of respondents answered with and had strong feelings about. Here’s what they said about it. Read More
Article originally written by Nicholas Quah and published on Vulture.
Adobe Podcast is a web-based platform that leverages AI to simplify audio recording and editing. It offers features like 'Enhance Speech' to improve audio quality, 'Mic Check' to ensure optimal recording settings, and 'Remove Filler Words' to streamline editing. The platform also supports seamless collaboration, allowing multiple users to work together in real-time. These tools are designed to make podcast production more efficient and accessible. Learn More
The world of podcasting is booming, offering creators a unique platform to connect with audiences on an intimate level. Yet, for many podcasters, monetization remains a daunting challenge. Unlike creators on centralized platforms like TikTok or YouTube, podcasters face a decentralized ecosystem where audience engagement and monetization are harder to track and optimize.
The Challenge of Podcast Monetization
Unlike video platforms where monetization is often built into the platform itself, podcasting operates across multiple ecosystems—Spotify, Apple Podcasts, YouTube, and more. This decentralized nature makes it difficult to track listener behavior or measure the success of monetization strategies.
Traditionally, podcast monetization has hinged on download numbers. However, as we discussed during the session, downloads don’t tell the whole story. A creator might have a modest download count but a highly engaged audience ready to support them through merchandise or other offerings. The challenge is showing this value to advertisers and leveraging it for growth. Read More
Article originally written by Jeff Dwoskin and published on Stamped Social.
Podcasting enthusiasts in 2025 have an exciting array of gear options to enhance their setups, whether they're beginners or seasoned creators. Entry-level recommendations include the Rode PodMic USB, which combines the convenience of USB connectivity with the flexibility of XLR, making it an ideal starting point for solo podcasters. Multi-person setups can benefit from the Focusrite Vocaster 2 or the PodTrak P4 for versatility and affordability. For mobile podcasting, the Rode Wireless Micro lav mics offer exceptional audio and video integration with smartphones, setting a new standard for entry-level gear.
For premium options, the Rodecaster Pro 2 remains the gold standard for multi-person podcast production. Paired with dynamic mics like the Electro-Voice RE320 or SE Electronics’ Dter lineup, creators can achieve professional-quality sound with ease. Additionally, Mackie's DLZ Creator interface rivals high-end alternatives, providing advanced features for a fraction of the cost. Whether starting small or investing in top-tier equipment, 2025 offers something for every podcaster's needs and budget. Watch Here
With the Spotify Partner Program, you can easily tap into various revenue streams powered by Spotify.
Earn a share of the revenue every time an ad monetized by Spotify plays in your episode — both on Spotify and on any other listening platforms where your show is distributed.
All you have to do is mark where you want your ads to play, and we’ll do the rest, delivering targeted ads in your episodes so each of your fans gets an experience that is relevant to them. Learn More
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Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”