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Word of Mouth Marketing: A Classic Podcast Growth Strategy

Word of mouth marketing is one of the best ways to grow your podcast. But, how do you execute a well thought out and planned word of mouth marketing campaign?

Word of mouth is a phrase to describe people sharing something with someone else unprompted or without incentive.

Think about the last time you went to dinner with friends. What did you talk about?

Maybe a movie you saw last week or the latest artist you can’t stop streaming. If somebody in the conversation said, “Hey, you’ve got to try [x].” That’s word of mouth. The person didn’t recommend a movie because they were paid by the studio. They shared it because they loved it.

Word-of-mouth marketing encourages those moments by creating a product, customer experience, or message that resonates with an audience enough for them to express their reaction to others. Read More

Article originally written by Luke Ferris and published on foundr.

How to Maximize Engagement on Threads

Trying to work out your Threads strategy?

Okay, maybe you’re not this week, given reports that Threads engagement has seen a significant drop-off from its initial launch highs. But the early hype and interest in the app does bode well for its potential future success, if Meta’s able to add in key additional features, like a follow feed of just the accounts that you’ve chosen to see, and a desktop app.

Both of those are coming, and once they arrive, it does seem like Threads will see more engagement. Because if nothing else, the fact that 116 million users have signed up to the app shows that there’s a clear interest in a viable Twitter alternative, which, as Musk and Co. continue to switch things up, isn’t going to subside anytime soon. Read More

Original article written by Andrew Hutchinson and published on SocialMediaToday

Branded Podcasting: Amplifying Your Brand’s Voice

Best Podcast Growth Hack to Get More Subs in Just 1 Month

The best podcast growth hack of 2023 is to unlock the full potential of your podcast guests and learn how to reach their audience. In this video, Bridget will walk you through a step-by-step process to get top influencers in your niche on your show, and leverage guest promotion with shareable content that will help you expand your reach and grow your podcast listenership. Watch Now

🎤🎧 Cat & Nat are two moms/women trying to not live in the confines that society puts on them. As they debunk the myths, challenge the scripts and give women (and men) the freedom to say f*ck it.

Through BFF conversations that everyone is thinking about but no one is talking about on Tuesdays, guest interviews on Thursdays and non traditional “Sex Fridays”, Cat & Nat Unfiltered takes it to a whole new level of f*ck it, inspiring their listeners to find themselves, their true selves. Not the ones sold by motivational speakers but the self that tried daily, sometimes nailing it and sometimes failing it.

 🎤🎧 The bossbabe podcast is the place where we share the real, behind-the-scenes of building successful businesses, achieving peak performance and learning how to balance it all.

Co-founders Natalie Ellis and Danielle Canty share their experiences candidly, inviting experts to join them on the show to give their insights. A combination of funny, raw and actionable, this podcast is a must-listen for ambitious women creating success in their own way.

 🎤🎧From business tips to dating advice to behind-the-scenes of CboysTV, this weekly podcast shares the untold stories of CJ, Ben, Ryan, Ken, Evan and Micah. Tune in to Life Wide Open.

The World’s Premier In-Person Podcasting Event Returns for Our Tenth Anniversary!

Podfest Expo is a community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. We’re proud to unite as many people as possible to learn, get inspired, and grow better together.

A Podfest event is so much more that just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we've been building since 2013. You don't just attend a Podfest event - you become part of the Podfest family.