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Youtube’s Podcast Page: Why Does It Matter & How To Use It?
YouTube podcasts? We know what you’re thinking. YouTube is for visual content, why should audio creators pay any attention at all to the YouTube Podcast Page let alone post content on the platform. Well, it turns out that podcasting on YouTube isn’t that out of place after all. With the launch of YoutTube’s dedicated podcast page, the platform is gearing up to better support podcasters in their endeavors.
YouTube has become a popular destination for podcasters and audiophiles. Though the video platform didn’t intentionally target podcasters, its ease of use, accessibility, and huge audience have understandably organically attracted audio creators.
It makes sense that the platform is now making a concerted effort to accommodate this portion of its community with specific podcast-oriented features. Hence the introduction of a dedicated podcast page, as well as the recent hire of an Executive Podcast Lead whose entire mandate is to manage podcasts on the platform. Earlier this year, it was also reported that YouTube was offering creators $50,000 and podcast networks $300,000 to produce video podcasts to be published on the platform.
You may still be wondering if it’s actually worth creating YouTube podcasts. We’ll cover some benefits to give you a few reasons why you should make a YouTube podcast. Read More
Article originally written by Kendall Breitman and published on Riverside.
In the past few years, the podcast industry has been ablaze with conversations about YouTube and video podcasts.
Edison Research says YouTube is now the most popular podcast consumption platform across all age groups, capturing 31% of listeners. In their results, Spotify is next at 27%, and Apple is third at 15%.
Many industry observers assumed that a lot of YouTube's growth was coming from the younger demographic of podcast fans: Gen Z.
Interestingly, Edison Research's Gen Z Podcast Listener report doesn't include data on which podcast app Gen Z prefers.
The only data I could find was from the survey we did back in 2021. Read More
Article originally written by Justin Jackson and published on Transistor.fm.
If your podcast isn’t gaining traction on YouTube, you may be unknowingly breaking key growth rules. In Podcasters: Do THIS to Skyrocket your Views on YouTube, Studio Steve breaks down seven crucial strategies that top content marketers use to explode their reach. From mastering attention-grabbing thumbnails and titles to optimizing videos with high-dynamic editing, these tactics are designed to work with YouTube’s algorithm, ensuring your content gets suggested more frequently. The importance of a strong hook in the first 30 seconds, engaging storytelling, and A/B testing thumbnails are highlighted as critical success factors. Additionally, the video explains how using keyword research and optimizing metadata can significantly boost visibility, making your podcast more discoverable to new audiences. Check it out
As podcasts continue to rise in popularity, legal issues become more important than ever. Gordon Firemark, with over 30 years of experience in podcasting and entertainment law, will lead this in-depth session, sharing actionable strategies that podcasters of all levels can implement to protect their intellectual property and grow their show. Participants will learn how to handle the business and legal sides of their podcasts without the need for costly legal consultations.
In this live MasterClass, you’ll discover:
Simple, affordable legal strategies to protect your podcast's content
How to avoid the most common legal pitfalls that could derail your growth
Ways to ensure your podcast complies with industry standards and regulations
Tips to position yourself as a professional and scale your podcast with confidence
This free MasterClass is a live event and space is limited. Don’t miss this opportunity to learn directly from The Podcast Lawyer™ and take your podcasting journey to the next level. Learn More
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Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”